Corporate Image and Brand Protection

It is vital that the corporate image and brand of this franchise is protected at all times as we seek to grow a very strong corporate image for quality and service. Head Office will provide you with the forms and graphics you will need to use. Do not change these without Head Office approval.

As part of this process it is important that we gain maximum exposure for our brand logo. Franchisees will be expected to display the corporate image on the following:

• All stationery
• Marketing materials

No other logos or symbols can be used without the written permission of the franchisor.  All franchisees have the right to use the name and logo of the franchisor. All business letter headed stationery displaying the logo and name must display the words:

‘Kalma  owned and operated under franchise by the (franchisees business name)’

Social Media

All social media advertising must be passed by Head Office and must always have the Kalma  branding attached. Instagram, twitter and any other social media included need to be passed.  Kalma  business pages MUST not be set up as personal pages, but must be set up as business pages this will be done by the brand.

Generic advertising posts will be sent as templates in the way of jpeg.  You must adhere to the social media guidelines for creating posts.  You can find this on dropbox.

The Facebook page MUST have the Kalma  logo on the small header photo and you must put a photo of your choice as the background header at all times.  This logo will be provided as a template. When posting on Facebook brand perception and professionalism must always be kept as a priority.  Please bear in mind your own personal profile when posting so that professionalism is maintained at all times and not to reflect negatively on the Brand.  Think about your posts and how it relates to your audience.  Capture photos in classes using a few at points during the week is good at capturing, using photos with permission parents send too you or videos.  Sharing videos of your classes will help drive audience engagement.  As well as funny quotes relating to your business.  Remember posts on social media can be scheduled.  We suggest updating twice a day each day, morning window 7-9am and night time 6-9pm.

If you have any questions regarding this please contact us at Head Office.

Trade Names and Trademarks

You have the right to use the trade name and trademarks of Kalma  as outlined in your Franchise Agreement, which protects our brand identity. Please report any infringements that you come across as this could undermine our brand.