People always ask what should they be posting about on their social media pages.  Truth is until you build your own audience you wont know what yours like!  Most of our customers are the same generally we have abase line, and posting mental triggers can help the booking process. So below are some points to think about before creating and hitting post on the social page:

Consistency. People, for both interpersonal-social reasons and personal-subconscious reasons, will go to great lengths to appear consistent with their previous thoughts and actions. This is exactly why making major changes in lifestyle, such as losing weight or quitting smoking, are far more successful once the goal has been publicly announced.  Second, small yeses always precede big yesses. Put another way, as anyone who’s been in face-to-face sales knows: the first “yes” is hard; the second, easy.  The key is to make commitment a bite-sized act.

Likeabilty The aim isn’t to sell, but to build a bridge between you and your audience through shared experiences, shared passions, or even shared geography. Creating an enviable following is much easier when you’ve showcased your humble beginnings. Loyal customers also like to see the faces behind the product or service they’re signing up for.

Reciprocity is powerful and deeply ingrained psychological trigger. Actually, it’s inescapable.  The principle is simple: when you receive, you’re more likely to give.  The most obvious way is through what are often called “lead magnets” or “carrot content offers.” By offering your audience a free but genuinely valuable email series, online course, webinar, whitepaper, checklist, or special report they are far more likely to take the next step in the sales process when it’s presented.

Social proof for people can help to get bookings.  Posting photos of busy classes looks better than empty ones!  You have to make them intrigued to find our what the fuss is about.

Scarcity Fear of missing out!  Post something that creates a chain of bookings for example last spot remaining.  People generally get or book to things if the feel the need to because everyone else is.  Think black friday.

Authority is about making people listen.  We are the experts in our fields so shout about it.  The awards and accreditation are crucial! They make us different and people are more likely to buy from us.