Once you know who your customers are, you need to find out how you can provide them with solutions to their challenges. We call these Pain Points.

What is a pain point? What challenges your customer faces, what do they need? E.g. New mum wants to take baby to a class to help with their development as they were born prematurely.

Your solution. What products or services can you offer them and how will it help their pain points. E.g. Fully inclusive classes with a focus on aiding babies to reach developmental milestones. Fully trained and knowledgeable teachers providing a friendly and welcoming atmosphere to put parents at ease and support bonding and confidence with baby.