This chart shows you on average the percentages of how your content should be comprised.

Education – shows what we do, a large part of our ethos is educating parents and children on the benefits yoga and mindfulness has. This is hugely important for our brand.

Conversation – Interaction with people across all social media platforms. Ask questions to encourage conversation.

Promotion – selling what we do. This could be for classes to get bookings, promoting merchandise and sensory/prop bags, or promoting refer a friend scheme.

There are 3 types of content.

1. Self created – Canva posts, your pics etc.
2. Curated – Sharing from elsewhere
3. User generated – Audience posts on timeline – This is the best type of content to have!

Each post on social media should fall in to one of these categories: Emotional, Visual, Physical, Educational.

Emotional

• How do people feel when they’ve left class? There is an emotional outcome – here could use a picture of a baby asleep.
• What pain points will it solve?
• Perceived value
• How will it change customers life?

Visual

• What story are we telling?
• Use strong images – More people are likely to remember a strong image rather than text.
• What is the visual connection? Smiling children in classes – conveys the image of fun.
• Visual content library – general content as well as classes.

Physical

• What action do audience take? – This could be a like, share, comment
• Recommend a friend
• Vote for a favorite
• Write a testimonial

Educational

• Nobody wants to be sold to!
• Build relationships
• Mutually beneficial relationships
• Build trust and Loyalty
• Consider each ‘touchpoint’ how we educate and value
• Testimonials

Some ideas of what you could post:

• Demo’s
• FAQ’s
• Infographics
• Customer interviews
• Blog
• Referrals
• Competition – it’s engaging, visual
• Tips/how to guides
• Video! – Use YouTube/Facebook Live/Instagram Reels
• Themes e.g. Motivation Monday/awareness days – Thought provoking/shareable

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