What do you currently know about the market/area you operate in?

Do you have;

• Information on competitors
• Your own knowledge of the industry
• Research on the industry in your area

Research other baby groups nearby, such as children centres by searching google. Using Facebook and finding local business groups or parenting groups and posting on to find out what happens in the area on what days is key to establishing classes. If you have your own children think about your experiences as a new parent or even visit different classes.

Looking at venues for classes and seeing what happens in those can help massively, if there are baby groups already there you know there is a market.  Always look at what happens on days and avoid going head to head in the same location as already established businesses.